Advantage Car Hire
Today Advantage Rent a Car has its car hire headquarters in San Antonio in Texas. They service over 75 airports and many other hotel locations in Hawaii and Las Vegas. Advantage Rent a Car is primarily focussed on the leisure and tourism market which explains the pickup locations around the United States, the hotel locations and a focus on vacation hotspots like California, Florida, Texas, Colorado, Hawaii and Arizona, all which have very strong hire car markets. To service all these locations, Advantage Rent a Car has a fleet of over 23,000 hire cars ranging in size from small compact hire cars to medium sized business and family hire cars, right up to the larger SUV and luxury model cars.
The company was originally founded in 1963 but was then called 'Three Ninety-Nine Car Rentals' and mainly provided hire cars to the Government and to the military. Spotting a need in the market for hire cars, they expanded over time to service the leisure car hire market and business customers. 'Three Ninety-Nice Car Rentals' only became Advantage Rent a Car in 1985 and they were growing year on year, expanding and opening new offices. Then in 2001 they started the Advantage Affiliate programme, a partnership programme which helped them expand and grow a global network. At their peak, they had car hire operations in 150 locations in United States and in more than 130 places in 33 countries around the globe.
Advantage suffered as a result of the global recession when they saw their market shrink. The leisure customers suddenly has less disposable income and Advantage struggled along with the rest of the world until they were bought out in 2009 by Hertz and then purchased by Macquarie Capital. Stability is now very much restored and Advantage rent a car is back to focussing on what it does best. They are leveraging their experience and reputation which they worked hard to earn over many years. They are now bringing quality service in car hire to customers all over the United States and further afield.