Thrifty Car Rental
Founded in 1958, Thrifty Car Rental was privately owned until it became a public company in 1987. Then in 1989, it was acquired by Chrysler, the car manufacturer and in 1990, Thrify and Dollar Rent a Car were brought together to form the Dollar Thrifty Group.Being an American brand, it is probably best known in the United States, however, between Thrifty-owned locations and franchises around the world, the brand has car rental locations in over 1,000 places across more than 65 countries.
With most locations in the United States and Canada, and given the Chrysler ownership, it is no surprise that Thrify’s fleet was primarily made up of Chrysler, Dodge and Jeep cars. This also showed a preference for American customers and their tastes. However, as the company expanded and car importing into America became abundant, the choice of car within the fleet became more international. With Thrifty customer can now get a selection of Mazda, Toyota and Nissan cars as well as the usual Chrysler, Dodge and Jeep models.
Thrifty have a vast selection of these cars, and when you combine the choice with the ability for customers to use the Blue Chip Express Rental Program, it is so surprise that Thrifty is a brand that customers come back to time and again. Also, as their name suggests, they operate using a business model which promote thrift. They are always looking for ways and ideas to cut costs from their business model ensuring that their customers get the best deal possible and that they maximise their profits.